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Hey!
Great pelasure.
I'm an advertiser specialized in marketing. I built my career in the entertainment area working with big players, which gave me the opportunity to get to know the business in total intimacy.
When in college I worked as interpreter at events in the area such as “Creative Advertising Week”, F1 and concerts like “Madona”, “Seal” among others.
In 1991 I moved to Rio de Janeiro to work at RiR 2 with foreign artists contractual needs.
At HBO Brasil I was hired as marketing manager and participated in the launch and activities of several channels – HBO, Cinemax, Sony, Warner Channel, E! Entertainment. and Mundo (History Channel).
With the sale of Time Warner to AOL, I was transferred to structure the entertainment area. It drove me back to Rock In Rio (3) and that reality shows became part of my life.
My path took back me to Rio de Janeiro to be CEO of Endemol Globo, a company owned by two giants in the market, where each one had 50% of the capital and we did a lot there! Several productions for TV Globo, SBT, Band among other channels in Brazil and Mediaset, TF1 among some internacional channels. This included several editions of BBB, Strictly Dancing, among many others.
In 2009 my life brought me back to São Paulo and I worked with Mixer for 1 year getting producing fiction series and other shows. At the same time had some branded content accounts such as a large campaign with Miley Cyrus for Reckitt Benckiser Sym.
Zodiak invited me to launch Zodiak Brasil, and after a few years when the company is sold to Banijay I did a management buy out, renaming it Cygnus Media, starting my first initiative as a businesswoman.
We produce from reality shows (Bake Off among them) to documentaries, from great fiction series (American Guest for HBO) to TV commercials.
Today as head of CWA – Creative Weavers Associated – I develop and produce Feature films, TV programs and digital formats, do business consulting and create incredible experiences for brands, having creativity and story telling at the center of my business.
Some of the unscripted television shows include: